THE COURSE DESIGN MINI-LAB

Design a better course. Build it faster. Watch it sell itself.

Four modules. Three workbooks. Two apps. Your own AI report — everything you need to design a course that's faster to build, better for your students, and built to sell itself without burning out on marketing forever.

Your ideal students have been burned before.

Not by you — by the accumulated weight of courses that promised transformation.

Your students did the work. They watched the videos. They took the notes. They showed up for the calls. And then nothing really changed.

So now they're careful.

They're watching for evidence that this time will be different. Because trust (in today's course market) is not a given. We keep thinking better or more marketing is the answer.

You cannot market your way to trust with an audience that has already been disappointed.

The kind of trust that fills your next cohort before you've written a single launch email comes from one place:

a course that actually does what it promises.

And here's the hopeful part. You already know how to build that kind of experience.

You do it in your 1:1 work every day.

Most courses simply don't do that yet.

This audit helps you close that gap — using AI to see your course more clearly and improve it faster than you thought possible.

Why Expert Courses Underdeliver

(Even When the Expertise Is Exceptional)

01

Too much content. Not enough transformation.

Information doesn't change people.

The right experience at the right moment does.

That requires a different kind of course design.

02

Built around topics instead of transformation

Most courses are organized around what the teacher knows.

The best courses are organized around the exact moments where behavior change becomes possible.

03

Marketing is working harder than the product

With good marketing, you can sell any course.

But you'll have to rely on emotionally costly selling engines— because word of mouth matters.

The most sustainable expert businesses are built on products that earn trust.

I've built this mini-lab to function like 4 hours of individual sessions with me.

This is a hands-on process that will propel you toward making a BETTER course FASTER.

One-Time Payment

$97

Everything included at one super-reasonable price:

Four video modules efficiently packed full of key info on how to use AI (and what to avoid) in building an AI-powered, irresistable course
Three guided workbooks to gather all the most important data to your client, your framework, and how you work
Personalized AI reports with invaluable feedback to build (or update) your course FASTER & BETTER
Instant access, yours to keep
Bonus: Brand Voice App + Visual Brand App included

Want Stephanie's Personalized Feedback?

$79

After checkout, you'll have the option to add a Personal Video Review.

Share your completed workbooks and report outputs, tell me your specific questions about using AI in your course design, build, and sell process, and I'll send back a 5–10 minute personal video with my honest take — specific to you and your course situation. Not a template. A real response.

Available as an add-on at checkout.

How AI can actually elevate your course experience?

(not just generate more content)

Instead of guessing what needs improvement, you'll walk away with a structured AI analysis of your course design, positioning, and student experience.

– MODULE 1

What Your Course Is Missing

Most expert courses are built around knowledge. The best ones are built around transformation. This module shows you the difference — and exactly where yours stands.

Why expert courses underdeliver even when the expertise is exceptional
The difference between a Lecture Hall and a Learning Lab — and which one you're building
Why trust is a design problem, not a marketing problem
The honest self-assessment most course creators skip

– MODULE 2

AI-Powered Speed

The tasks eating your course-building time don't require your expertise. This module shows you six specific places AI gives that time back — so you can use your energy on the work only you can do.

Six specific places where AI compresses your course-building timeline
How to use AI for research, scripting, slides, workbooks, branding, and video editing
Why speed is the means, not the point — and what you do with the time you get back
How to find your single highest-leverage starting point

– MODULE 3

AI-Powered Innovation

Your 1:1 work is responsive, adaptive, and deeply personal. Your course probably isn't — yet.

This module shows you the AI tools that close that gap.

The AI tools that make your course respond to students the way your 1:1 work does
Custom GPT learning assistants, AI journals, interactive assessments, and personalized tools
How to design an AI tool built on your frameworks — not generic AI
Why the gap between your practice and your course is actually closeable now

– MODULE 4

Built to Sell

When you build a course from real client knowledge, the marketing writes itself.

Most experts treat course-building and marketing as two separate jobs. They're not. This module shows you why the thinking you've already done is your best marketing asset.

Why a well-designed course is already your marketing brief
How to translate your course thinking into copy, emails, and social — without starting from scratch
How to hand off the execution without losing your voice
Why students who transform become advocates — and what that does to your marketing load

Hi! I'm Stephanie

I'm a vocational psychologist — which means I've spent my career supporting people find meaning, purpose, and sustainability in their work.

What I've learned, after years of working with coaches, therapists, and expert-led business owners, is this: the people who struggle most aren't the ones who lack expertise. They're the ones whose business model hasn't caught up with what they're actually capable of.

They're trading time for money in ways that leave no room for the work they most want to do. They dream of reaching more people — and instead they're fully booked, a little burnt out, and wondering if there's another way.

Building a course or program that scales isn't just a revenue strategy. Done right, it's a creative act — one that reflects your actual thinking, earns real trust, and gives you the kind of freedom that makes the rest of your work better.

AI just makes it possible to build that faster, and dare I say better, than ever before.

Stephanie Thrower, PhD

Psychologist · AI coach

- Dr. Angie Pulido-Banner

Dr. Thrower is highly knowledgeable and well-connected in the AI industry. Working with her, I felt confident I was in capable hands. She brings both research expertise and a genuinely compassionate approach to her work.

I value high-quality resources paired with real human care, and Dr. Thrower delivers both. She is patient, thorough, and takes the time to walk you through concepts until you understand them.

- Leslie Mathews

I would wholeheartedly encourage you to work with Stephanie. She made something that seemed daunting to me, very doable. Stephanie is attentive and efficient. She created something that might take others much longer, and it certainly would have taken me months. Stephanie was also a great coach, cheering me and my podcasting course along!

- Stacie Spies-Matz

Stephanie’s program was a game changer. Not only did it help me clarify my niche, it helped me hone in on my voice, areas of specialty and expertise, and it gave me the

tools I needed to create the programs I wanted to create. Stephanie is grounded and knowledgeable, she has a way of explaining things to make it easy and understandable, yet her program is complex and dynamic.

I am so glad I invested in this program and myself. This program is helping me get to the next level in my career. I am so thankful to Stephanie for putting it out there and making it so user friendly.

Understanding the Gap and Closing the Gap Are Two Different Things

This audit will give you the clearest picture you've probably ever had of what your course is doing and what it could be doing. That's genuinely valuable on its own.

But if what you find in your results makes you think — I don't just want to understand this, I want to actually build it — that's exactly what the Innovative Expert Lab is designed for.

A three-month implementation experience where you leave with a finished course, the AI tools built into it, and the marketing foundation already embedded in the design.

Got Questions?

How long does the mini-lab?

This structured like a mini interactive course. There are four video modules, all shorter than 10 minutes. The three workbooks take most people 20–30 minutes each if you're being thoughtful. A focused afternoon is enough to complete everything and receive your personalized report.

I don't have a course yet — is this still useful?

Yes. The audit works equally well whether you're building from scratch, rebuilding something that isn't performing, or planning your first course. The questions are designed to meet you wherever you are.

How much AI experience do I need?

None. The audit assumes you're curious but not experienced. Module 2 covers the actual tools in plain language, and the workbooks are designed to be completed regardless of where you are with AI right now.

What's the personalized report exactly?

After completing all three workbooks, you'll upload them to an AI-powered tool that generates three different reports: a niche and course critique, an AI speed map showing where you'd save the most time, and an AI enhancement blueprint with specific tool recommendations for your student experience.

What if I want personalized feedback from Stephanie on my results?

You can add a Personal Video Review at checkout. After you complete the audit, you'll share your workbooks, your report outputs, and your specific questions about how to use AI in your course design, build, and sell process. I'll review everything personally and send back a 5–10 minute video with my honest take — specific to your course situation. Video delivered within 5 business days.